Adeia’s Serhad Doken Talks Large-Image Tech Stack Sustainability

At Streaming Media NYC 2024, Tim Siglin, Founding Government Director, Assist Me Stream Analysis Basis, and Contributing Editor, Streaming Media, interviews Serhad Doken, CTO, Adeia. Doken discusses the corporate’s concentrate on inventing options for future business issues. These innovations will result in new merchandise, markets, and companies over the subsequent 5 to 10 years. He additionally emphasizes the significance of sustainability and the necessity to think about it from a broader perspective quite than specializing in small silos, and he highlights the complexity of the media ecosystem and the interconnectedness of its varied components.

Siglin mentions that Doken is likely one of the members on the sustainability panel he’s moderating, “Computing Whereas Cooling,” and he asks Doken to speak briefly about himself and his position at Adeia.

“I am the CTO at Adeia,” Doken says. “Adeia is a publicly listed firm on NASDAQ with two completely different enterprise items. One is media, and the second is semiconductors. What we do is innovations, foremost for the issues that the business will expertise sooner or later. And our focus is fairly broad and deep. This will go on for 5 to 10 years, and [the] innovations will result in new merchandise, markets, and companies.” He notes that all the pieces is a tradeoff in engineering – when one thing is gained, usually one thing is misplaced. “So what’s the good optimization?” he says. “These are the issues that we concentrate on in our superior R&D.”

Siglin says, “One of many issues that you simply talked about in our pre-call was sustainability. We are likely to concentrate on actually small silos, however in actuality, we want to consider it from a broader perspective. Give me your tackle that.”

Doken says the media ecosystem tech stack is sort of complicated, with many interconnected subparts. “We take a look at our enterprise as content material seize, transmission, and consumption,” he says. “So it’s a must to take a look at the infrastructure cloud, community, encoding the content material, and the way the content material is being consumed. All these completely different components have their very own tech stack. So this strains up with our heritage and tradition as a result of we take a look at issues from a system perspective, not only one facet.”

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