Why Netflix, Paramount, HBO, Disney, Warner Bros. and Different Premium Streamers Are Reducing Again Advertising Budgets
[ad_1] Latest findings from EDO Advert EnGage discovered that, for the primary 5 months of 2024, premium streaming platforms akin to Netflix, Paramount, Disney, and Warner Bros. have decreased their nationwide TV advertising and marketing spending, down 18% to $216.1 million in paid promoting/promotional worth. In response to MediaPost, “This comes amid a maturing streaming […]