23 Greatest E-mail E-newsletter Templates and 12 Sources to Use Proper Now


There’s no finish to the variety of newsletters you may subscribe to. E-mail entrepreneurs have a lot to compete with of their subscribers’ inboxes.

people use free email newsletter templates

When you’re questioning how e-mail entrepreneurs get via, try free e-mail publication templates that make it simpler to design a publication.

Click here to download our free lookbook that's packed with our favorite email  newsletters.

That’s why a strong publication template is essential to designing an e-mail that persons are inspired to click on via. Uncover a few of my favorites beneath, plus suggestions for encouraging engagement.

Desk of Contents

What’s e-mail publication design?

E-mail publication design encompasses each facet of the construction and aesthetic of your e-mail newsletters, akin to font, photographs, colours, logos, content material, and template structure.

Out of your topic line to your structure, your publication should be cohesive and optimized to entice readers to click on and keep subscribed. 

Why Use E-mail E-newsletter Templates for Your Subsequent Marketing campaign?

Making a template from scratch may be time-consuming and a bit daunting, particularly if you happen to’re not very design-savvy. E-mail publication templates give e-mail entrepreneurs a strong foundational design they’ll tweak to their liking.

Through the use of an e-mail design template in your subsequent marketing campaign, you may shortly and successfully create a constant publication fashion that may be simply maintained even within the occasion it will get handed onto one other DRI. 

“I turned the DRI for HubSpot’s Advertising Day by day E-newsletter a number of years into its inception,” HubSpot advertising and marketing supervisor and author Erica Santiago says. “Happily, there was already a strong, tried-and-true template that made transitioning into the duty simple, so our viewers by no means seen a change in who was curating it.”

If achieved nicely, e-mail newsletters can do wonders that can assist you construct an engaged subscriber base, hold your enterprise top-of-mind, and nurture leads which might be already making their manner down the funnel.

Nevertheless, “achieved nicely” means extra than simply serving up nice content material. In truth, an typically missed element of the publication creation course of is the design.

Don’t have time to construct out a customized template from scratch?

I’ve scoured the web for the perfect sources for e-mail publication templates and compiled them beneath.

Most of the templates have additionally been pre-tested for compatibility with main e-mail service suppliers (ESPs) through Litmus — an internet service that permits you to preview the best way your e-mail will look on totally different e-mail shoppers and gadgets.

As soon as you discover one you want, obtain the template and customise it to suit your wants. Relying on compatibility, you may even check out publication layouts on Google, Outlook, and different e-mail suppliers.

1. HubSpot

Screenshot of Hubspot email templates

Begin utilizing HubSpot’s free E-mail Template Builder

Value: Free and paid choices obtainable

When you’re a Advertising Hub consumer, HubSpot gives an ideal assortment of e-mail templates you need to use in your subsequent advertising and marketing e-mail.

No have to sign off and seek for a template in one other market; these templates can be found to you proper inside the instrument.

When you select a template, you can begin utilizing it instantly proper in HubSpot — no HTML or CSS required. I particularly use HubSpot for the templates due to how simple they’re to make use of and the number of choices obtainable.

What I like: HubSpot offers a whole, end-to-end answer for all of your advertising and marketing necessities because it offers entry to our complete CRM, centralizing your buyer knowledge.

As an e-mail advertising and marketing platform, you may look via a whole lot of templates tailor-made to your topic, content material sort, buyer profile, and buyer stage in your funnel. These templates may be custom-made utilizing your distinctive buyer data within the CRM.

The e-mail answer gives glorious analytics and A/B testing capabilities, so you may hold enhancing your advertising and marketing plan over time.

Greatest For: E-mail entrepreneurs who have or want to have a number of newsletters devoted to totally different matters related along with your group. 

2. Litmus

Screenshot of Litmus

Value: Free

Litmus gives a free e-mail template assortment — from publication templates to account administration templates. All the templates have been examined with the platform.

While you’re required to create a Litmus account along with your e-mail deal with to entry the templates, the templates themselves are freed from cost.

What I like: Together with the a number of template choices, Litmus offers sturdy customization choices like countdown timers to focus on the urgency of a sale or occasion, progress bars to encourage model loyalty, and real-time sentiment displays, which might enhance e-mail engagement and income.

With its easy-to-use e-mail builder, you may effortlessly entry AI-powered e-mail content material optimization capabilities akin to steered topic strains and alternate physique textual content tones. One thing that I believe is sort of time-saving these days!

Greatest For: A retail model or enterprise that sells meals, garments, or different merchandise. You will particularly benefit from the countdown timers I discussed earlier.

3. ConvertKit

Screenshot ConvertKit

Value: Free and paid choices

ConvertKit is a artistic e-mail template platform that’s an ideal possibility for bloggers, course creators, and extra. ConvertKit comes with e-mail automation instruments, sign-up kinds, and plenty of extra integrations.

To make use of ConvertKit’s e-mail publication templates, you’ll want to enroll in a plan, however the excellent news is that they provide each free and professional subscriptions.

Whereas this platform is extra on the artistic aspect, its huge array of templates and gear integrations will assist companies in any business improve their e-mail publication.

What I like: Since ConvertKit is generally aimed toward digital content material creators, it helps you develop your subscriber lists, ship focused newsletters, enhance product gross sales, and set up membership websites. You can too simply embed e-mail advertising and marketing and subscriber kinds anyplace in your WordPress web site.

What I discover distinctive about ConvertKit is its potential to make use of the A/B check perform to match two distinct topic strains.

It should split-test the topic strains (15% for every line) for the primary 30% of your emails. The opposite 70% of the emails could have the topic line that receives essentially the most opens.

Greatest For: Content material creators and influencers seeking to develop their e-mail lists.

4. ZURB: Basis for Emails

Screenshot of ZURB

Value: Free

ZURB Studios has 11 responsive e-mail templates obtainable without cost, together with the publication one beneath. It has an ideal, fluid structure you may customise with your personal colours, photographs, and wording.

Screenshot of ZURB template

If you wish to see how every template seems on totally different e-mail shoppers, you may try screenshots from every template’s e-mail shopper exams, which can be found on the positioning. These layouts are optimized for many e-mail shoppers — aside from outdated variations of Outlook.

The template equipment comes with a separate CSS stylesheet and HTML file to ease the enhancing course of. Most e-mail code editors will place the CSS in line with the HTML itself after each are uploaded individually.

When you’re going so as to add photographs to your publication, needless to say you’ll must create a separate folder and compress it with the CSS stylesheet earlier than importing.

What I like: I personally discover Zurb’s Masterclass finest — as a result of it’s good for rookies to learn to use the templates. You even get three free tutorials on responsive e-mail design.

Professional tip: When you’ve chosen a template, use HubSpot’s free e-mail advertising and marketing software program to craft your message and ship a publication out to the world!

Greatest Used For: Newbies studying to design emails for the primary time. 

5. Postcards

Screenshot of Postcards

Value: Free, Plus — $16 per thirty days, and Professional — $24 per thirty days

Postcards offers among the best-designed e-mail template builders available on the market which might be up-to-date and require no earlier coding expertise.

With Postcards, you may simply create professional-looking emails with their pre-designed e-mail templates which might be customizable.

Their e-mail builder is a game-changer for entrepreneurs, designers, and builders who need to streamline their e-mail creation course of and concentrate on what issues: crafting participating content material and design.

What I like: You realize why I believe Postcards works so nicely? It’s a no-code platform with distinctive content material historical past and enterprise-level collaboration options. You may retailer your work within the detailed model historical past, permitting you to return in time and recuperate a profitable e-mail template.

Greatest For: Entrepreneurs with little to no coding expertise. 

6. Flodesk

Screenshot of Flodesk

Value: Free for 30 days

Flodesk is an e-mail publication design platform with over 3,000 e-mail templates and designs to boost your e-mail advertising and marketing. Furthermore, I’m an enormous fan of their up to date template designs, that are fairly eye-catching.

Except for supplying you with entry to an unlimited array of templates, Flodesk helps you to join your e-commerce website to assist with automation and analytics.

One other good thing about Flodesk is that its subscription worth ($38/month) is a flat price. So, whether or not you’re sending 200 or 2,000 emails, you’ll pay the identical worth, and also you’ll by no means must improve your subscription to get all the perks.

Professional tip: Wish to section your clients when sending them newsletters? Effectively, Flodesk permits you to type your viewers so that you just keep as related as doable.

Greatest For: Entrepreneurs who leverage segmentation of their emails and who want to successfully push readers to their e-commerce websites. 

7. 99designs

Screenshot of 99designs

Value: Free

99designs is a rising on-line neighborhood and collaboration platform for designers and small companies, and so they have an ideal designer weblog and enterprise weblog.

As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — good for newsletters, promotional messages, and personalised responses. All the templates are totally responsive and appropriate with all main e-mail shoppers.

Screenshot of 99designs template

Professional tip: What I believe is nice about 99designs is which you can additionally begin a design contest to check customized e-mail template choices from varied designers.

Greatest For: Entrepreneurs new to e-mail advertising and marketing who will recognize 99designs useful neighborhood and intuitive templates. 

8. Moosend

Screenshot of Moosend

Value: Free for 30 days, Professional — $9 per thirty days, Enterprise — customized

Moosend is an e-mail advertising and marketing platform that makes it simple to design customized emails with a drag-and-drop editor and over 70 premade templates.

Moosend additionally tracks analytics and sends personalised automated emails to subscribers primarily based on their pursuits and conduct. When you’re thinking about touchdown pages and subscription templates, it contains these as nicely.

Moosend analyzes your subscriber base to assist your enterprise succeed. Like Flodesk, it helps you to join your e-commerce website to draw extra subscribers and retailer all data in a single place.

Moosend is free for the primary 30 days, after which you would need to improve to professional standing for $9/month. Nevertheless, if you happen to select the annual professional plan, it comes as much as $7/month.

Professional tip: There’s no have to export templates — you may truly ship your e-mail newsletters via the platform. This makes it that rather more handy, in my view.

Greatest For: Entrepreneurs who want to join their emails to their e-commerce websites and searching for a handy all-in-one e-mail advertising and marketing platform.

9. Bee Free

Screenshot of BEE Free

Value: Free and paid choices obtainable

BEE Free is the last word answer for creating fascinating emails with none coding expertise. With its in depth library of over 1,500 responsive templates, you’ll have a variety of choices to deliver your e-mail designs to life.

Plus, I like that there’s no enroll wanted. You may simply begin as is.

They supply a drag-and-drop performance that empowers you to create on-brand publication emails simply, guaranteeing your message resonates along with your viewers.

Its collaborative options allow a number of group members to work collectively seamlessly on e-mail templates, streamlining your workflow and boosting productiveness.

BEE Free’s seamless integration with Hubspot permits you to effortlessly export your e-mail designs for a clean transition.

With its in depth template library, user-friendly interface, and seamless HubSpot integration, you may create beautiful, responsive e-mail designs very quickly.

Professional tip: There’s even an possibility to rent a designer on the platform who may also help you customise your e-mail templates.

Greatest For: 

10. Marketing campaign Monitor

Screenshot of Campaign Monitor

Value: Free for 30 days, plans begin at $11per month

Marketing campaign Monitor is one other free e-mail publication template and advertising and marketing platform. With quite a lot of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails simple.

Marketing campaign Monitor additionally compiles your analytics and tracks when emails are despatched, delivered, and opened.

For a lot of companies, e-mail advertising and marketing wants to hook up with their web site or ecommerce website, and Marketing campaign Monitor does simply that.

Marketing campaign Monitor has all of it on the subject of templates and helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise.

What I like: Marketing campaign Monitor has some of the distinctive options I’ve encountered in an e-mail builder. That’s — you may lock particular areas of the template in order that your group alters solely the knowledge you need them to. This protects your model identification and necessary enterprise knowledge.

11. MailerLite

Screenshot of Mailer Lite

Value: Free and paid plans can be found

MailerLite gives varied publication templates for promotions, bulletins, and extra. With its stylish publication designs, MailerLite makes positive its clients keep updated whereas sending newsletters.

You may customise the templates utilizing both an HTML editor or a drag-and-drop editor. You are additionally in a position to join your MailerLite account to your web site. MailerLite has options that help you develop your viewers with touchdown pages, subscription kinds, and pop-ups.

MailerLite offers knowledge insights as nicely. One factor I discover helpful about MailerLite is that they’ll ship your emails primarily based in your clients’ time zones, permitting you to ship emails that get essentially the most opens. MailerLite additionally offers A/B cut up testing instruments so you may determine the perfect model of each e-mail you ship.

Professional tip: With the free plan, you may create your personal customized templates. Nevertheless, if you wish to entry their template choices, you’ll must look into their paid plans.

Greatest for: Organizations with clients in varied time zones.

12. Sender

Screenshot of Sender

Value: Free and paid choices obtainable

Sender is an all-in-one e-mail and SMS advertising and marketing platform for ecommerce and small to medium-sized companies who need to attain out to their clients at an inexpensive and accessible worth.

Sender offers delivery-friendly textual content and branded HTML e-mail newsletters to attach along with your e-mail subscribers and largest followers.

Select from a library of 35+ visually beautiful, premium-feel publication design templates which might be totally customizable to your particular enterprise necessities.

As well as, all templates have responsiveness baked into the design in order that your emails are assured to play properly on cell gadgets.

Moreover providing superior e-mail advertising and marketing options akin to segmentation and automation, Sender additionally permits you to design extremely responsive and crowd pleasing pop-ups and kinds to draw sign-ups and execute SMS advertising and marketing for increased conversions.

Sender has a ton of inexpensive worth factors and capabilities even of their free account.

With the Free Endlessly plan, you may ship as much as 15,000 emails each month to 2,500 contacts for gratis, with premium options akin to segmentation and automation bundled collectively.

What I like: One of the best a part of utilizing Sender is the entry to their help group. And to not point out, I used to be stunned by their swift response time!

Greatest For: E-mail entrepreneurs on a finances.

13. Fixed Contact

Screenshot of Constant Contact

Value: $12 per thirty days or $80 per thirty days

Do you run a non-profit? If that’s the case, that is the publication instrument particularly for you. Fixed Contact is an e-mail publication builder that provides particular templates to assist nonprofits increase funds and market their missions.

With a whole lot of templates to select from, you’ll be sure you discover a design primarily based on the template you want and what sort of nonprofit you run.

The wonderful thing about Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you may see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable to see prime developments and ship personalised emails to your shoppers.

Fixed Contact additionally connects along with your social media profiles, contains sign-up kinds, and gives textual content message advertising and marketing instruments.

Contacting your non-profit subscribers through textual content message could be a nice benefit as a result of individuals test their emails, however individuals test their textual content messages extra.

Whereas Fixed Contact will not be free, its options greater than make up for it. You can begin with the fundamental subscription ($12/month) or improve to a premium account ($80/month) to unlock all of the options.

What I like: Fundraising is simpler with their integration choices, akin to DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I discovered it simple so as to add any options to advertise the occasion correctly.

Greatest For: Non-profit organizations. 

14. Themezy

Screenshot of Themezy

Value: Free

Obtain 16 free HTML, CSS, and PSD customizable e-mail templates on Themezy. You don’t must submit an e-mail deal with to get began, and there are numerous coloration schemes and layouts to fulfill your e-mail record’s wants.

Professional tip: The templates are designed to be responsive throughout gadgets to make sure that your subscribers can learn your publication. So, if you happen to’re sending emails on each gadget like I’m, you may make certain that your template works regardless.

Greatest for: Sending advertising and marketing emails on a number of gadgets.

15. Drip

Screenshot of Drip

Value: Free for 14 days, then funds primarily based on the variety of subscribers

Drip gives e-mail advertising and marketing and SMS advertising and marketing for e-commerce manufacturers. Drip is a brand new platform that allows you to arrange e-mail advertising and marketing campaigns via a whole lot of customizable templates.

Together with their e-mail publication templates, Drip gives glorious buyer relations administration instruments, knowledge analytics, and development trackers. By means of that, you may see what number of of your clients purchased purple sneakers inside the final yr.

In consequence, you’ll be capable to higher market your self via your campaigns. Drip additionally has integrations which you can hook up with your WordPress web site, so you need to use Drip with out being on Drip.

Drip helps you to begin with a free 14-day trial, and the price of your subscription will rely in your variety of contacts. For as much as 500 contacts, it’s $19/month, and the worth goes up from there.

Drip is helpful to creators and ecommerce companies due to the varied advertising and marketing and analytics instruments it gives. From e-mail advertising and marketing to SMS advertising and marketing campaigns, Drip helps you to successfully interact your clients.

What I like: You realize what I discover handy about Drip? It comes with 150 native integrations, so you need to use it with virtually any advertising and marketing platform.

Greatest For: E-commerce manufacturers.

16. MailPortfolio by SliceJack

Screenshot of MailPortfolio

Value: Free

In case your advertising and marketing technique is closely reliant on visuals, MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions.

Whereas it was made for these seeking to show private artistic portfolios, it’s additionally appropriate for bigger companies and organizations.

The template has been examined with Litmus, is responsive, and works completely on all e-mail shoppers. (Observe: older variations of Outlook might not render all the fonts, and the Android Gmail app will not be totally supported.)

Professional tip: Be sure to don’t use the inventory photographs on the MailPortfolio template. You must change them — in any other case, your newsletters gained’t work as nicely. One thing I realized the onerous manner.

Greatest For: E-mail entrepreneurs who love visuals. 

17. Materials Design by Paul Goddard

Screenshot of Material Design

Value: Free

This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s good for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the similar time.

This theme isn’t made for a particular business, however the template is well-fitting for companies searching for a timeless, technological look.

Materials Design has been examined on Litmus, is appropriate with all main ESPs, and is responsive. Whereas its foremost attraction is its distinctive design, this theme obtain additionally contains customizable HTML recordsdata.

Professional tip: What I’ve realized is that if you happen to’re having hassle downloading the template, you may entry it from Paul’s Google Drive hyperlink, too.

Greatest For: Multi-purpose newsletters.

18. Briar by SliceJack

Screenshot of Briar

Value: Free

Briar is the right publication template for entrepreneurs searching for a fluid, minimalist design that includes photographs and textual content that don’t overshadow one another.

It’s good for sending out common newsletters, and you’ll customise the inline CSS recordsdata.

The template has been examined with Litmus and works with all main ESPs. Nevertheless, some older variations of Outlook might not render all Google fonts. Additionally, the Android Gmail app will not be totally supported.

Professional tip: One hack I realized is which you can simply use these templates on your MailChimp campaigns with their very own HTML file.

Greatest for: Entrepreneurs searching for a minimalist design.

19. EmailOctopus

Screenshot of EmailOctopus

Value: Free

EmailOctopus is a advertising and marketing service that launched a collection of 11 templates that can be utilized to create newsletters for quite a lot of industries.

Whether or not you’re advertising and marketing for a style model or a medical provide firm, one of many templates will suit your wants.

The templates have the “typical” publication look however help you add product bulletins, characteristic tales, and CTAs wherever you’d like.

All the templates may be modified via any WYSIWYG editor, and the downloads embrace the HTML recordsdata.

These templates have been examined via Litmus throughout all main ESPs and are attentive to all display screen sizes.

What I like: EmailOctopus can be GDPR compliant, so I discover utilizing all their free templates protected.

Greatest For: Product or sale bulletins.

20. MailBluster

Screenshot of Mailbluster

Value: Free and paid choices obtainable

MailBluster brings you an interactive answer for the perfect e-mail publication design. Other than all of the important e-mail advertising and marketing options, MailBluster features a hefty lot of free e-mail publication templates.

Select from a mass assortment of their publication templates or create from scratch to construct your personal. Additionally, you may customise your personal template by enhancing the present one from their giant template gallery.

These templates are appropriate with all main ESPs. Mixed with their highly effective drag-and-drop editor and e-mail automation characteristic, you may automate your e-mail publication successfully.

Moreover, MailBluster additionally options interactive real-time monitoring and reporting, record segmentation, A/B testing for e-mail entrepreneurs, and extra.

So, design eye-catching e-mail templates and increase your gross sales through MailBluster!

What I like: MailBluster gives a free possibility that permits you to ship 62k month-to-month emails and limitless subscribers. That is in all probability the perfect deal for any firm wanting bulk e-mail companies.

Plus, what I like most is that they supply one-to-one help whatever the worth tier you’re in.

Greatest For: Corporations need bulk emails on a finances.

21. Klaviyo

Screenshot of Klaviyo

Sadly, I couldn’t check Klaviyo myself as a result of I did not get the demo in time for publishing; nevertheless, there are options that stand out to me that I imagine make Klaviyo an e-mail publication template platform price testing.

After all, Klaviyo has what we’re all right here for—aesthetically pleasing template designs. However there are different notable options. 

Klaviyo pulls useful knowledge out of your tech stack through customized and pre-built integrations from e-commerce platforms akin to Shopify and Adobe Commerce. Klaviyo can be appropriate with transport platforms like ShipStation and AfterShip.

You may combine platforms like Fb Adverts and Google Adverts. 

Klaviyo customers can take this knowledge from their integrations and use it to additional personalize their emails. Then, Klaviyo may also help you create a whole profile of each buyer, which can encompass:

  • The merchandise/companies they’ve ordered from you
  • Their looking historical past
  • Product preferences
  • Most well-liked channels

You can too automate your publication course of through Klaviyo AI. 

What I Like: Klaviyo’s options make segmentation and personalization easy.

Greatest For: E-commerce 

22. Publicate

Screenshot of Publicate

Publicate boasts all kinds of e-mail templates which you can customise on your model. 

Publicate additionally integrates with Gmail and Outlook and permits customers to view detailed analytics of their emails’ performances. 

What I Like: I particularly take pleasure in that it features a Model Equipment, in which you’ll be able to add model photographs and logos for use in your messages.

Greatest For: All kinds of companies and organizations. 

23. Omnisend 

Screenshot of Omnisend

Omnisend is a advertising and marketing automation platform that operates e-mail, push notifications, pop-ups, and extra. 

With Omnisend, customers can arrange campaigns throughout varied channels and observe metrics. You can too sync Omnisend to your retailer for higher outcomes.

What I Like: Omnisend leverages AI to assist customers give you topic strains.

Greatest For: Entrepreneurs looking for an all-in-one e-mail advertising and marketing platform

1. Feshto by Liramail

Screenshot of Feshto

Value: $59 for an all-in-one bundle

Feshto is an e-mail bundle that helps ecommerce firms characteristic merchandise of their newsletters and share testimonials from happy clients. It comes with a weekly digest module, which is their model of a publication.

The module incorporates a stylish, clear design that ensures your photographs and duplicate usually are not distracting from one another. You may select from their varied layouts, akin to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.”

As talked about, these templates are good for product options and testimonials from happy clients. Whereas the default themes are black and white, you can also make edits in your most popular WYSIWYG editor.

Feshto’s templates are responsive and appropriate with all main ESPs.

2. ThemeForest

Screenshot of ThemeForest

Value: $6-$29 per template

ThemeForest is an superior useful resource for e-mail templates you probably have some finances to spend. Their library has over 460 publication templates in all totally different colours, kinds, and themes.

The templates are rated utilizing a four-star system, and you’ll filter by ranking, worth, recency, and recognition.

Right here’s one instance from its library:

Market – Responsive E-newsletter with Template Builder ($20)

This template has eight prebuilt layouts, 24 coloration variations, 24 full-layered PSD recordsdata, and extra. Plus, it’s supported by all main e-mail shoppers.

3. HubSpot E-mail Copy Templates

Screenshot of HubSpot email copy templates

Value: Free

When you’re searching for written templates which you can put into your e-mail instrument, these are the templates for you.

HubSpot gives free e-mail templates that empower you to market and promote your enterprise over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.

The templates may be downloaded proper to your laptop and can be utilized by any sort of enterprise.

4. Mailchimp

Screenshot of MailChimp

Value: Free to $350 per thirty days

Mailchimp is an all-in-one advertising and marketing platform that helps small and huge companies scale and develop their enterprise via advertising and marketing strategies and automations.

Mailchimp has quite a lot of pre-made templates in its e-mail publication instrument.

Except for supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their E-mail Blueprints, which lets you customise HTML templates.

5. ActiveCampaign

ActiveCampaign screenshot

Value: Free to $259 a month

ActiveCampaign is a full-service e-mail supplier that provides e-mail advertising and marketing automation and CRM instruments.

Its library of publication templates permits you to create conversion-optimized, visually impactful emails with out touching a single line of code.

ActiveCampaign is free, however you will have to enroll in an account to make use of and look at their e-mail templates. You should utilize nearly all of their templates without cost, however if you would like some customization, you’ll need to improve to a paid account.

6. Canva

canva screenshot

Value: Free — customized pricing per thirty days

Canva is a web-based graphics software program that gives free templates for a large number of issues like Instagram posts, resumes, and e-mail newsletters.

Canva is a good instrument as a result of you will discover free templates for particular niches like style, tech, culinary, and plenty of extra.

Whereas there’s a paid tier, lots of the premade templates are free, and you’ll add your personal customizations with out having to pay further.

7. Adobe Specific

adobe express screenshot

Value: Premium — $9.99 per thirty days, groups — $12.99 per thirty days

Adobe Specific, previously often known as Adobe Spark, is one other browser-based graphic design instrument that has a large number of templates and capabilities to assist any firm create a publication.

Much like Canva, Adobe gives premade templates primarily based on business classes like pictures, structure, and style. To entry the templates, you need to join an account with Adobe.

8. CakeMail

Cakemail screenshot

Value: Free

CakeMail is an e-mail advertising and marketing instrument that features user-friendly automation instruments and permits you to create customizable emails for any particular person, event, and area of interest.

CakeMail gives over 50 free editable e-mail templates which might be divided into smaller area of interest classes.

One of many benefits of CakeMail is that you just shouldn’t have to enroll to make use of the e-mail templates offered, however if you need to see how your e-mail campaigns are performing, you may register for an account.

9. MJML

MJML screenshot

Value: Free

MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which might be custom-made for the kind of e-mail advertising and marketing your organization is attempting to do, together with newsletters, promotions, and seasonal emails.

When you discover a template that you just like, MJML permits you to see the template and the HTML code in actual time as you edit it.

As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising and marketing service to make use of the template.

10. TemplateMonster

TemplateMonster screenshot

Value: Varies, pay per template

TemplateMonster gives quite a lot of e-mail publication templates, all of which can be found for comparatively low costs.

Their templates are clear, customizable, and straightforward to make use of, and so they’re appropriate with most main e-mail shoppers, akin to Gmail and Yahoo Mail.

Moreover, the templates include built-in responsive layouts for display screen adaptability and PSD sources for a litany of customization choices.

11. Microsoft Workplace Templates

Microsoft screenshot

Value: Free and paid e-mail templates

Microsoft Workplace has quite a lot of instruments, together with in depth templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint.

You may additional slender down your templates relying on the class of your enterprise. Whereas Microsoft does supply free templates, they’re restricted. For paid templates, it’s a must to obtain Microsoft 365.

How you can Customise E-mail E-newsletter Templates to Improve Engagement

1. Select headings properly.

To assist with the general move of your e-mail, it is advisable refine your headings and subheadings.

Not solely do they draw consideration to a very powerful components of your publication, however in addition they divide sections and provides your textual content a visible hierarchy to assist readers course of data within the appropriate sequence.

2. Create a cohesive look.

Select constant typography, colours, and spacing to present your e-mail a cohesive look. You’ll need to select colours that complement one another and don’t overwhelm the attention.

Figuring out a bit coloration concept will repay and enable you to create participating emails.

3. Add your emblem and model colours.

Talking of cohesiveness, swapping the template’s inventory colours on your personal branding can shortly create a cohesive design. Use your personal logos and model coloration scheme in order that your entire advertising and marketing supplies have the same theme.

4. Maintain it brief.

Nobody desires to open a publication to see a wall of textual content. You need your messaging to be concise in order that readers can shortly scan it whereas getting all of the pertinent data they want.

5. Put photographs to make use of.

Photographs can vastly enhance the readability of your publication and supply much-needed buffers between textual content.

Photographs and infographics are additionally nice methods to show data in an enticing manner. They need to be high-quality and in keeping with your model’s messaging.

6. Make it mobile-friendly.

As extra individuals use telephones to entry e-mail, you’ll need to ensure your publication has a mobile-friendly design. Select a responsive design that adapts to no matter mode (pill, cell, or desktop) your readers are utilizing.

7. Use clear CTAs.

Improve conversions and engagement by utilizing attention-grabbing CTAs. Entice your readers to click on utilizing persuasive language, eye-pleasing colours, and correct placement.

Utilizing a contrasting coloration design will assist your CTA stand out. I discover that including a well-designed button can entice subscribers’ consideration and immediate them to take motion.

8. Take a look at and make changes.

To search out the perfect publication format, you’ll want to make use of A/B testing to find out which performs higher. Take a look at out totally different designs over a set time frame, examine outcomes, and go together with the one which performs the perfect.

Get Began on Your E-mail Advertising E-newsletter

Able to draft your subsequent e-mail publication marketing campaign?

Obtain one of many glorious publication templates from the template galleries and touchdown pages above. Then, learn to craft an e-mail publication your viewers will need to interact with.

Editor’s Observe: The publish was initially printed in December 2018 however was up to date for comprehensiveness in December 2019.

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